Brand Category:
Furniture and Home Decor
Objective:
Celebrate self-made women on Women’s Day to build affinity for Pepperfry with millennial women and drive website traffic and conversions with a special offer.
Approach:
Our Women’s Day campaign featured a rap anthem with Dee MC that featured on the Trending page on YouTube and caught the eyes of celebrities. This was supplemented by a UGC contest that boosted brand awareness and emotional connection with the community.
Activity:
Launch a UGC contest to amplify the anthem and drive engagement in the community.
Result:
4.3M
Impressions
5.2M
Views
4.2M
Reach
322K
Likes
Our Women's Day campaign featured a rap anthem with Dee MC that trended on YouTube and caught the eyes of celebrities. This was supplemented by a UGC contest that boosted brand awareness and emotional connection with the community.
