Objective:
Gas, acidity, and indigestion are everyday issues that need a quick, reliable solution. Gas-O-Fast Asli Jeera is the fast-acting remedy people turn to for instant relief. The challenge was ensuring that consumers kept Gas-O-Fast top of mind when they faced digestive discomfort.
Approach:
To build on the awareness created by Gas-O-Fast’s TVC, we used meme marketing to drive engagement and product consideration across social platforms. By amplifying the TVC through humorous and relatable content—using Bollywood references, trending memes, and culturally relevant moments—we ensured that Gas-O-Fast stayed at the forefront of consumers’ minds in a fun, engaging way.
Activity :
- Partnered with 100 meme pages—50 on Instagram and 50 on Facebook—to share custom memes that amplified the TVC’s messaging of fast, natural relief.
- Created memes using Bollywood references, popular cultural trends, and humorous takes on everyday digestive problems to ensure maximum relevance and engagement.
- Integrated the key message of Gas-O-Fast’s quick relief with content that was shareable, highly relatable, and likely to go viral.
- Strategically timed the meme posts to align with the TVC’s launch, ensuring that the campaign’s reach and frequency were maximized.
Instagram Results :
Facebook Results :
This campaign effectively bridged traditional TV advertising with the power of social media, amplifying Gas-O-Fast’s TVC with memes that not only entertained but also reinforced the product’s core message. By tapping into trending content on Facebook and Instagram, we drove 5.7M+ views and 210K+ engagements, ensuring Gas-O-Fast was top of mind when it came to quick digestive relief. The combination of TVC amplification and meme marketing helped strengthen the brand’s position and encouraged greater product consideration in a highly engaging, relatable format.