Objective:
To promote the attractive discounts offered by Swiggy Dineout on restaurants for Rakshabandhan.
Insight:
The day is all about celebrating a beautiful bond and connection among siblings.
There is a stereotype that only the elder siblings have to treat the younger ones
Approach:
Highlight the festive offers through a quirky storytelling format that even younger siblings can offer to treat their elders this season.
Activity:
A campaign video in collaboration with Shibani and Sukriti to cherish and treat each other while enjoying the special offers on restaurants.
Metrics:
To promote the beautiful bond shared by siblings, we focused on a fun storytelling approach that engaged the audience in a relatable way and also promoted the attractive discounts offered by Swiggy Dineout for Rakshabandhan.