Objective:
To create a relatable campaign highlighting the importance of taking a break during the day to boost productivity and overall well-being.
Insight:
Breaks are essential for everyone, as research indicates that productivity declines without proper, intentional breaks. However, people often forget to take breaks due to various reasons such as pressure, guilt of “wasting time,” etc.
Approach:
To catch people who are in the midst of daily life scenarios and remind them to take a much-needed break and promote the brand’s tagline along with the hashtag #CatchABreak.
Activity:
– Carefully selected 100 influencers from diverse categories to maximize the campaign’s reach and impact.
– Provided creators with campaign ideas and scripts for their videos.
– Coordinated live video releases on pre-planned dates
Campaign Metrics:
Our campaign effectively communicated the importance of taking breaks in our daily routine. Collaborating with influencers in an engaging storytelling format, encouraged the audience to #CatchABreak and boost their productivity and overall well-being.