Brand Category:
Health Care
Objective:
Asked influencers to create content revolving around store walk-ins, with storytelling on how Zeiss is a solution for all eye care-related issues.
Approach:
To collaborate with relevant lifestyle influencers to talk about ZVE in their city.
Activity:
Asked influencers to create content revolving around store walk-ins, with storytelling on how Zeiss is a solution for all eye care related issues.
Results:
143795
Views
147404
Reach
1447
Engagement
47
Comments
0.98%
Engagement Rate
By leveraging strategic influencer partnerships that targeted key locations and demographics, we were able to significantly increase brand presence and attract more visitors to Zeiss Vision Experience centres