Brand Category:
Food & Beverages
Objective:
Boost the visibility of the new Brand Film featuring Nora Fatehi and CakeZone cheesecakes, highlighting their flavors through a UGC contest and introducing Nora as the brand ambassador.
Approach:
- The video used dance to capture the feeling of being transported by the delicious flavors of CakeZone cheesecakes through Nora’s groovy moves.
- The audio went viral for a considerable amount of time and this catchy audio travelled to multiple cities and, we had about 156 people replicate Nora’s Hook Step Challenge, that we created.
Activity:
Collaborated with Dance and Non dance influencers to follow the hookstep
Results:
18,88,662
Views
15,15,997
Reach
1,67,121
Likes
2,001
Comments
Leveraging content creators with high engagement rates across different categories to amplify the hook step of the Cakezone Cheesecake video featuring Nora Fatehi, and driving user submissions for a brand contest.
