Brand Category: Personal Care and Healthcare Products

Objective:

To integrate traditional and modern platforms & create a unique campaign that celebrates the spirit of Durga Puja.

Approach:

Integrating technology and influencer marketing to create a campaign that is both innovative and respectful of the tradition.

Activity:

Leveraging the ‘Add Your’ widget on instagram story that went viral and garnered over 1000 entries.

We posted a collection of shortlisted online entries on a 'Digital Thali' before recreating them as the Largest Bhog Thali at a South Kolkata pandal

We encouraged hyperlocal influencers to produce vernacular content to increase brand awareness and emotional connection with the community

Results:

4,680,102
Impressions
3,049,757
Reach
53,581
Engagement

To do justice to the campaign’s innovative concept, we curated a massive influencer collaboration across content categories to highlight the brand’s product usage in every dish that formed a part of the largest Pujo Thali created. This positively impacted brand awareness and improved the brand’s emotional connection with the community and users.