Brand Category:
Ecommerce
Objective:
To create a strong brand image for Milkbasket by leveraging a modern and trending communication strategy that engages the audience and raises awareness about the brand
Approach:
- Trends are the best way to target a mass audience on Instagram. So this is exactly what we did when Milkbasket wanted to create awareness about their application.
- This campaign was executed with 15 influencers who followed different trends whilst making sure the reels covered the USP’s the brand wanted to highlight.
- To make the audience comfortable with the app
Results
9,83,010
Reach
12,14,958
Views
47,914
Likes
1,826
Comments
Considering the brand’s requirement to generate a buzz in specific cities, we engaged hyper-local influencers to produce vernacular content that generated excitement regarding the brand’s offerings and maximised engagement among potential new users.
