Brand Category:
Insurance
Objective:
To increase brand visibility, drive awareness, create strong positioning and increase engagement and promote the simplicity of buying insurance.
Approach:
With an approach to build an impactful campaign, #GeluvuGuru (translating to – Win Bro) was set to bring out the emotions of the fans and introduce a powerful voice for RCB this season.
- Focused on the right positioning for the association
- Setting up an umbrella campaign
- Worked on a 360° plan with various touch points to connect with RCB fans
- Immersive social media content to engage and show the spirit of the team
Activity
The Royal tongue twister challenge of the Geluvu Anthem Viewers were asked to take the Radio: Fever FM Association, Ancillary content and leveraging the RCB Handle.
Results:
9M
Views
21M
Impressions
11M
Reach
1M
Engagement
To promote the simplicity of buying insurance, we focused on a UGC campaign that engaged the audience in a fun and interactive way, while our collaboration with Fever FM helped boost the campaign’s reach and increase engagement.
