Brand Category:
Food & Beverages
Home and Kitchen
Objective:
Change the perception that cooking is a woman’s job, and take a stand on Women’s Day to advocate equal responsibility for cooking. While also promoting the idea that cooking gets easier because of Mother’s Recipe’s offerings.
Approach:
Engaging influencers across different walks of life, across different relationship statuses (husband-wife, mother-son, brother-sister) to use the ‘Kitchen Starter Kit’ and find a love for cooking.
Activity :
Result:
50k
IG Reel Views
2.8k
IG Reel Engagement
Influencer Earned Media:
285k
Video Views
11k
Engagement
Partnering with influencers from various backgrounds and relationships not only raised product awareness, but also emphasised the pleasure of cooking and enjoying quality time in the kitchen. As a result, this led to higher engagement, broader audience reach, and an increase in product sales.
