Brand Category:
Automobile
Objective:
Create a splash on social media to increase awareness about Season 4 of Tata Motors’ T1 Prima Truck Racing Championship
Approach :
Leveraging celebrity endorsements and amplification of the event to increase awareness, and create excitement for a rarely-considered motor sporting event
Activity :
- Our work involved conceptualizing social media contests, generating traffic to a gamified landing page, and managing the complete social media presence of the event across various platforms.
- Influencer collaboration with celebrities was facilitated to amplify event communication and awareness.
Results:
50M
Impressions
33.5k
Social Media Mentions
1.04M
Engagement
1.1M
Video Views
Celebrity Earned Media:
618K
Impressions
Leveraging influencer collaborations with celebrities, we successfully generated high engagement and traffic to our gamified landing page and social media contests. This boosted awareness of the event, resulting in a wider reach and high engagement for the event.
